Daytona 16589 Zenith Ruby Bezel & Pave Diamond Dial

Descripción

The Daytona story began like a love story with racecar drivers, one of the most successful drivers used to wear Rolex watches was Sir Malcom Campbell who set many speed records in Europe and in a Florida city called Daytona Beach, he attracted the attention of Rolex and became their ambassador.

In 1955 version, the Reference 6234, was labeled the “Rolex Chronograph” a pre-Daytona model.
The birth, in 1963 the Rolex Chronograph reference 6239 with a tachometer scale engrave on the bezel to enhance readability of the dial was released, incredibly the initial name Rolex used was “Le Mans”, another famous racetrack based in France.  It’s only by 1965 that the *Daytona* name started to be printed on the dial of the 6239.

Surprisingly the Daytona wasn’t a success back then, despite celebrities like Paul Newman endorsing it.
Eventually the model became popular and a more modern version was released in 1988 using an automatic Zenith “El Primero” modified movement, the reference 16520 (steel), reference 16523 (in steel and gold) and reference 16528 (in yellow gold).  Main difference was the case size of 40mm, 3mm bigger than its predecessor and the adoption of a sapphire crystal to replace the Plexiglas.  The limited supply helped the watch achieve a cult status.

By 2000, Rolex started to use an in-house movement on the new 1165xx series, the steel version remains as of today the most sought after model of the entire catalogue.